Digital Marketing, Web Design, & Key Word Optimization

As a business owner marketing is a key pillar to driving customers to your business. In today’s fast-paced and ever-changing digital world getting digital marketing right is vital. Digital marketing, having an up-to-date website, and optimizing using SEO (keywords) is the only way to stand out against the competition.

The days of telephone directory listings have marketing has passed. Every customer and every sector of business is looking online. It is crucial that you have visibility and can be easily found online. I provide a wide range of digital marketing options:

• Digital Marketing Strategie

• Digital Marketing Consulting

• Website Design / Creation 

• Website Audit, Updates, and Re-Branding

• SEO Optimization

• Email Marketing

• PPC 

• Analytics & Business Tracking 

• Social Media Marketing & Content Creation

What is freelance digital marketing?

A freelance digital marketer is a professional with many talents, from content creation to social media management, SEO, ad campaign creation, website building, strategy building, social media advertising, and website design.

Social Media Manager

As a social media manager, I would be responsible for growing your company’s social presence and engagement with your target audiences. 

Create engaging social media content for your target audience across any needed platforms to increase your brand awareness and loyalty. 

Social Media Management Options:

• Creating a content strategy for each social channel
• Engaging with the audience
• Building the online community
• Creating and publishing written and video content
• Using social analytics, brand reputation, and social publishing tools
• Using design tools like Canva, Adobe Lightroom, and other apps
• Social media management also includes engaging with your target audience through DMs, comments, launching giveaways, and managing user-generated content (UGC).

Search Engine Optimization (SEO) Specialist

The primary goal of SEO (Search Engine Optimization) or SEM (search engine marketing) is to rank your business’s website page(s) on the top search engine results page in order to increase website traffic. 

This includes on-site optimization of the website structure, speed, links, images, keywords, page meta descriptions, and more. And also off-site competitor analysis to discover additional link building that will help with page ranking. 

SEO specialists can:

• Conducting keyword research
• Optimizing the site content for SEO
• Building relationships and backlinks
• Conducting a thorough SEO audit
• Content writing for SEO

SEO Management Available Options:

• Analytics tools – Google Analytics, Google Tag Manager, Google Data Studio.
• Keyword research and backlink tools 
• Site audit tools 
• Content optimization 

Google Ads / Social Ads Expert

PPC refers to paid digital marketing efforts based on the pay-per-click advertising model. Paid ads exist on most social platforms and search engine results. 

As a PPC expert, my goal is to optimize the ROI (return on investment) being spent on advertising. This is based on measurable goals, conversion rate optimization, audience targeting, and other marketing strategy derivatives. 

Google Ads Specialists can:

• Creating a comprehensive advertising strategy
• Setting up the paid ads campaigns
• Tweaking the audience targeting
• A/B testing ad types, formats, and content
• Launching new campaigns and making sure it’s all profitable

Other areas of advertising include:

• Social media advertising
• Native advertising
• Google shopping and dynamic ads
• Facebook advertising
• and more.

Email Marketing Expert

Another increasingly popular area of digital marketing management (especially for eCommerce brands) is email marketing. I help you to create the overall email marketing strategy and often for creating the email sequence that suits your brand needs.

This is one of the most critical marketing jobs in the eCommerce industry and it’s super critical that each brand works with an email expert that has a proven track record in their niche.

The initial setup of the email campaigns or flows can be done in just a few months. 

After the initial setup is done, the in-house marketing manager or team can take over the ongoing optimization and testing of your email marketing campaigns, or I can continue to drive the email marketing content, creation, and scheduling for you as well. 

Email Marketing Available Options:

• Conducting a comprehensive email marketing audit
• Creating an email strategy
• Setting up the email campaigns + flows + segmentation
• Ongoing testing & optimization
• Using the latest email analytics tools
• Using the latest design tools like Adobe Photoshop and Adobe Illustrator

Digital marketing Consultant/Strategist

A consultant I am an experienced marketer, who has successfully coached businesses to build and execute their digital marketing strategy in the past. 

Having an updated marketing strategy, knowing any new marketing trends and best practices to be used.

Available Management Available Options:

• Acting as a CMO to manage the entire team OR
• Help create or adjust the overall marketing strategy
• Manage a specific marketing channel or group of freelancers
• Manage development teams to carry out site redesigns and other technical projects
• Manage paid campaigns from beginning to end
• Bring a business idea to fruition

Digital marketing is getting increasingly complex to manage, with new additions to the field such as analytics managers, copywriting experts, landing/sales page optimizers, paid media specialists, email experts, video marketing specialists, and the list keeps going on outsourcing these crucial tasks to a digital marketing manager can free up your time to focus on your business day to days without losing the online marketing to drive more sales and customers to your site. 

Facebook advertising campaigns and landing pages for each of their promotions.

A PR campaign could include:

• Video Marketing Creation and/or Strategies & Content Ideas
• Building Influencer Relationships
• Collaboration Social Media Accounts and with Affiliate Marketers

Build Your Own Digital Marketing Package

Pricing plans are based on your business marketing needs. This is why with my clients I build marketing packages based on your needs and the needs of your business needs and available budget.

There may be areas in your business where you have not yet implemented marketing because you are not sure where to start.

For some, your business is growing and you simply need someone else to take over the online digital marketing roles for your business.

For more information on building a digital marketing package that works for your business to take things to the next level click here to contact me for more information.